Bluebox Aviation appoints new Director of Sales

Continuing its global expansion, Bluebox Aviation has announced the appointment of Sek Boon Foo as Director of Sales for the Asian-Pacific region. Singapore-based Foo's appointment follows that of Neil Robinson in a similar role for EMEA in the latter part of 2016, and enhances the company's ability to support more customers globally.

Sek Boon Foo, Director of Sales for Bluebox Avionics, Asian-Pacific region

Foo brings more than fifteen years of aviation industry experience to Bluebox and a strong record of business development, specifically in the IFE systems market, having represented Lumexis Corporation in Asia. Starting out in the industry as an aircraft structures engineer, Foo developed complementary expertise in program management and aviation technology sales, with a particular emphasis in areas involving retrofit technologies and industry certification.

"The aviation industry in Asia is very dynamic and exciting, with new airlines entering the market and everyone competing to provide the best inflight experience to their passengers," Foo said. "This means that there are lots of opportunities for Bluebox's portable and wireless IFE products, which give airlines a way to deploy IFE very quickly and cost-effectively."

Kevin Clark, CEO of Bluebox Aviation commented: "Foo has spent his entire career in the aviation sector and he brings a superb blend of technical knowledge and commercial experience that will serve our clients and prospective clients well. Foo is ideally placed to drive our ambitious growth plans in Asia and add to our existing list of clients in the region that includes Vietnam Airlines and Bangkok Airways."

Foo can be reached at