Holland America names new VP of Food and Beverage

 

Holland America Line has named Frits van der Werff Vice President, Food and Beverage within the Guest Experience and Product Development Department.

He will oversee all of the culinary operations as well as manage beverage operations for the Holland America Line fleet, including revenue activities, product innovation and service.

The Netherlands native, who will be based in Seattle at the Holland America Line headquarters, will report to Michael Smith, senior vice president, guest experience and product development, as well as have reporting responsibilities to Paul Goodwin, executive vice president, onboard revenue and port/shore operations, for Holland America Group.

Most recently van der Werff was brand performance director at MSC Cruises where he was the project leader for food and beverage and hotel operations in the North American market. Additional cruise line experience includes director, restaurant operations and development at Norwegian Cruise Line.