White Company comfort items now on BA's London/JFK route


The White Company, supplier to British Airways, recently opened a store in New YorkBritish Airways passengers traveling between London and New York/JFK, will be among the first to experience new bedding from The White Company.

Club World passengers on the airline’s flagship route can now enjoy luxurious bedding and amenity kits from the iconic British retailer. The new bedding from The White Company will be gradually rolled out across British Airways’ long-haul network by summer 2018.

“Our investment in Club World is well underway and we’re incredibly excited that customers flying in our business cabin will now be able to enjoy plush new bedding from The White Company,” said Carolina Martinoli, British Airways’ Director of Customer Experience in today’s announcement. “Our new sleep products have been inspired by insights and feedback from customers and our cabin crew so we’re thrilled to see the designs come to life. We hope our customers enjoy snuggling down on board and arriving at their destination feeling fully refreshed and relaxed.”

Exclusively for British Airways, The White Company has designed a soft large pillow and white cotton pillowcase. Passengers will also receive a day cushion, that will double up as a lumbar support when working or relaxing on board, a super-soft woven blanket with satin trim, a bespoke luxury duvet, and a padded mattress cover to give them an extra layer of comfort and improve their quality of sleep.

The new Club World amenity kits come in a bespoke bag from The White Company and contain products from the retailer’s 'Restore & Relax Spa Collection'. The products have been specially selected to help counteract the effects of long haul air travel.